Scenario
You are the Team Lead for a new product launch at a fast-growing tech company. The product has been live for 3 months, but the key performance metric has been plateauing over the past week, raising concerns from the VP of Product.
Background
The product is a SaaS productivity tool that helps SMBs streamline their sales operations. It launched 3 months ago and has been growing quickly, reaching 5,000 paid subscribers. However, the growth rate of the key metric - Monthly Recurring Revenue (MRR) - has slowed down in the past week, concerning the VP of Product.
Objectives
Your main objective is to diagnose the problem and propose a clear path forward to get the MRR growth trajectory back on track before the VP's upcoming business review.
Constraints
- You have a hard deadline of 1 week to present your recommendation to the VP.
- The product budget is capped at $500,000 for the next 6 months.
- You must stay compliant with all data privacy regulations (GDPR, etc.).
Stakeholders
- VP of Product: Owns the overall product strategy and performance. Expects MRR growth to continue.
- Head of Growth: Responsible for user acquisition and retention. Concerned about the plateau.
- Chief Technology Officer: Oversees the engineering team building the product. Wants to ensure stability.
Criteria
The VP of Product will evaluate your recommendation based on the following criteria:
- Prioritization Skill: How well you diagnose the root cause of the MRR plateau and prioritize the right issues to address.
- Stakeholder Management: How effectively you incorporate the perspectives of the VP, Head of Growth, and CTO into your proposal.
- Technical Team Leadership: How well you outline an action plan that your engineering team can effectively execute.